Want to Recession-proof Your Job Search? PwC Shows How-To

We recently came across a very interesting and useful resource PricewaterhouseCoopers has recently provided on its website. It is a free new career toolkit to give college students a competitive advantage in their job search, and has short video vignettes with career tips, a video Q&A for students\' career questions and downloadable worksheets for career planning.

This free resource, with sound, objective career advice is aimed at graduating seniors, and underclassmen seeking internships. PwC is actively distributing this to career services offices and faculty at more than 200 U.S. colleges and universities.

Why is PwC doing this?

\"PricewaterhouseCoopers is committed to helping college students and recent graduates overcome the obstacles they are facing in the wake of the current recession,\" said Bob Daugherty, US Partner and Sourcing Leader at PricewaterhouseCooopers. \"By educating students and young professionals with sound, objective advice, we hope to boost their chances of realizing their career goals.\"

The title, “Feed the Future, Recession Proof your Job Search” is intriguing and the content is actually pretty good and useful. These career tools, focused mainly on students in their last year of undergraduate studies, is very relevant for that group, but equally useful and engaging for all other job seekers.

There are a number of pithy videos by Lindsey Pollak who has partnered with PwC to produce these videos. Lindsay (http://www.linkedin.com/in/lindseypollak), best selling author of “Getting from College to Career”, offers focused advice on strategies and tactics to find a job in this difficult recession.

By offering unbiased advice (there are no obvious or subtle pushes toward accounting or even salesy pitches for joining PwC), the firm is positioning itself as a reliable, friendly source for career planning. There’s clearly good publicity for the firm, but also appears to be an underlying desire to genuinely help senior who are facing perhaps the toughest job environment in over 50 years. PwC hired about 3,000 seniors in 2008 and expects to hire that same level in 2009, and these career resources will certainly play its part in attracting the best and the most aggressive/innovative talent to the firm.

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